E-Commerce and Web Hosting Potential in Europe,mbt zum Verkauf
Recent studies conducted in the European Union show a disparity in the perceptions of internet service providers (ISPs) and the small- and medium-scale enterprises (SMEs) that constitute the former's prime markets. Studies indicate that, while SMEs want,Christian Louboutin Pas Cher, and need,christian louboutin soldes, improved website performance (and were even willing to pay more for this), the ISPs were of the opinion that 'price matters', implying their belief that 'barebones services' (and cheap prices) are all that SMEs are looking for.
This could be seen as either an opportunity or a problem for ICT companies planning to enter the European market.
Shortsighted Perspective
It is surprising that many of Europe's SMEs only have a rudimentary understanding of the potentials of ICT. For many, having a website is seen as an extra but not necessary service. This leads to the belief that what they need (from ISPs) was merely speedier loading of web pages.
There doesn't seem to be a deep understanding of the depth and breadth of e-commerce applications. For many companies, a website is just a venue for advertising and marketing efforts. It is something needed only because it provides information about their services and products. There is a notable reluctance to rise above this simplistic view of the internet and move towards e-commerce.
This limited view of the potentials of the internet seems to have led Europe's companies towards ISPs with elementary services. The bulk of SMEs have websites which were hosted externally, mostly using shared hosting which was the simplest and cheapest approach available. Although more complex services were available,hogan, SMEs are not making use of these, mainly because they do not know any better.
On the other hand,chaussures christian louboutin, web hosting companies are also to blame for the state of affairs. ISPs ranged from those offering simple and basic services for personal website-type operations to simple e-commerce or more complex transactions which cost several thousand euros a month. One problem noted is that most ISPs do not have the skills nor the sophisticated knowledge needed if they are to offer more advanced services to their clients.
In effect, the seeming disparity may be due to similar causes, both SMEs and ISPs are unable to make maximum use of the internet's potentials; one because they are not even aware of these possibilities and two, because they could not articulate or offer the services to their clients (ISPs to businesses and the businesses to their own clients).
Business Opportunities in the European Community
The current state of business in the European countries presents opportunities for companies or enterprises with experience in the 'deeper' world of e-commerce, on both sides of the business model. On the one hand,christian louboutin soldes, the seeming lack of sophistication on the part of business enterprises provides an opportunity to 'show' these companies methods and approaches to enhance their marketing capabilities. A similar opportunity exists in the ISPs providing relatively unsophisticated services to SMEs; sharing one's experiences in search engine optimization, website design, business-to-business or business-to-consumer transactions are potential areas for one's services.
Entering the European market,Christian Louboutin, no matter how sophisticated or experienced one is, presents a major risk, however,scarpe hogan, given cultural, language and other differences. It would be best to have a guide who knows the ins and outs of the European ICT and e-commerce scene.
Think about dropping by and getting to know them first before plunging head-first into the European market.Related articles：
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